From Idea to Market:
Entrepreneurship -  Journey in creating a new venture


DURATIONDURATION: 7 weeks (including orientation)
4 – 6 hours per week


Tax Not Included

In this world of downsizing, technological change, and uncertainty due to COVID-19, notions of traditional careers and creating value have been challenged. Never, it seems, has been more important to critical and generate opportunities through idea generation and implementation. Both the individuals and companies depend upon creativity and innovation to design and develop products/services and access markets to realize success.

‘From Idea to Market: Reimaging the Entrepreneurial Journey amid COVID-19’ has been designed and developed to create an “Entrepreneurial Mindset” for professionals of all kinds to look for entrepreneurial ideas and opportunities in these tumultuous times. The seven-week online program concentrates on processes and skills to identify and create ideas and systematically assess these opportunities' feasibility amid COVID-19. The focus is on experientially learning the tools and skills to effectively and efficiently bring these opportunities to the market.

Classes Start Soon & Space is Limited

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Participant Profile

  • Leaders who want to generate ideas and explore market-based innovation and creativity under turbulent conditions.
  • Potential entrepreneurs who want to start their own businesses.
  • Existing entrepreneurs who have started their businesses and want to create more opportunities.
  • Students, housewives, and employees have an urge to “create their own world” but look for ideas and opportunities in the economic downturn.


Our focus is the same as you:
Your growth and an immediate and long-lasting return on investment.
At MBSC’s Idea to Market you can expect the following:


Complete the Program In 7-weeks

Complete an intensive, practical, interactive program based on participant-centered pedagogy in 7 weeks online

Earn a Digital

Receive a Digital Certificate in Business Specialty in Idea to Market (Online) Program from Prince Mohammad bin Salman College of Business and Entrepreneurship


Note: After successful completion of the online program. Your verified digital certificate will be emailed to you in the name you used when registering for the program.

All certificate images are for illustrative purposes only and may be subject to change at the discretion of MBSC Executive Education.

Learn From Renowned Faculty Members

Learn from accomplished Professors who are a cut above the rest in their field, are based in Saudi Arabia and come from diverse international backgrounds

Be a Member of MBSC Executive Education Network

Enjoy the immense learning and networking benefits by becoming a part of the MBSC’s network of professionals


Participants will learn:
  1. How to work in teams to creatively generate ideas and identify opportunities during the crisis.
  2. The teams will then take this knowledge to the next level and discover how to determine which ideas can become viable business opportunities even in times of economic downturn.
  3. This unique opportunity allows you to gain real-world experience, develop approaches, guidelines, and skills for becoming entrepreneurial leaders and managers and understand what it takes to go from concept to business launch.
  4. How entrepreneurs/new product managers must design an integrated marketing program. The aim is to achieve economic and social sustainability transformed into a competitive advantage.
After attending the program, the participants will be able to:
  • Apply ‘Entrepreneurial Mindset’ based on ‘Entrepreneurial Thought and Action’ when responding to business challenges for converting them into opportunities during turbulent times.
  • Generate ideas in ambiguous, uncertain circumstances and environments such as COVID-19.
  • Assess the difference between ideas and potentially viable business opportunities.
  • Apply functional knowledge of entrepreneurship when responding to venture creation challenges.
  • Operationalize analytical tools – both financial and market-based – to assist in the marketing decision making process.
  • Demonstrate in-depth knowledge and understanding of consumers and competitors.
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Your Learning Journey


Access to program content is flexible and available through multiple devices, allowing working professionals to easily manage schedules and learn remotely—anytime, anywhere. Participants enrolled in the program obtain access to learning materials with new content released weekly. Program sessions include a variety of teaching instruments, such as:


Video Lectures & live
interactive sessions

Peers learning

Reading materials:
case studies, articles

Quizzes, simulation,
interactive games


Assignment &

The program curriculum is built around 12 comprehensive sessions.

Learning Journey

Meet the Faculty

Muhammad Azam Roomi, Ph.D.

Program Director, Professor of Entrepreneurship

Function and Specialization

  • Entrepreneurship Leadership
  • Growth of Entrepreneurial Ventures
  • Leading Family Businesses
  • Corporate Entrepreneurship
  • Islamic Entrepreneurship
  • Entrepreneurship for Youth and Women
  • New Venture Creation, Business Idea Generation, and Opportunity Recognition
  • Creativity and Innovation for Entrepreneurial Ventures
View more


Dr. Muhammad Azam Roomi is a passionate entrepreneurship ‘activator’ and has successfully conceptualized, designed, and conducted executive and continuing programs in more than fifty countries worldwide. He served as the Director of the Executive MBA program and MSc Management and Entrepreneurship program at the Cranfield School of Management, UK. He also held a principal lectureship at the University of Bedfordshire, where he played a major role in developing the business school’s graduate program portfolio. He was also instrumental in setting up the research agenda for the Centre for Women’s Enterprise, with a focus on the growth and development of women-owned enterprises in the UK and other Asian and Islamic countries.

His teaching and research focus on entrepreneurial leadership, growth of entrepreneurial ventures, women’s entrepreneurship development especially in the context of Muslim countries, family business management, and Islamic entrepreneurship.

Select Professional Experience

  • Acted as a consultant to national governments including the UK, Qatar, Oman, Bangladesh, Malaysia, Pakistan, Vietnam, and Honduras; multi-lateral agencies such as the World Bank, Asian Development Bank, European Union Higher Education Social Fund, ILO, and UN-APCTT; and numerous private organizations worldwide.
  • Served as the Chair of Marsh Farm Community Development Trust, UK (2009-2015) and the Vice-Chair of the Institute of Small Business and Entrepreneurship, UK (2008-2010).
  • A fellow of the Royal Society of Arts-UK, Higher Education Academy - UK (HEA), National Council for Entrepreneurship Education - UK (NCEE), Leadership for Environment and Development (LEAD), and European Entrepreneurship Educators Program (3ep). His innovative teaching and capacity building pedagogies have been recognized, acknowledged and appreciated globally.
  • Works with charities and corporates on how to encourage and implement entrepreneurship.
  • He has been an invited member of the judging panel for UK Corporate Entrepreneurship Awards, the Asian Entrepreneur Awards, and The Case Centre’s case method competitions.
  • His work has been published in the Journals such as; Small Business Management, International Small Business Journal, Technovation, and Journal of Small Business and Enterprise Development, among others.
  • Published several cases and teaching notes.
  • He has been a workshop tutor for The Case Centre, with experience of delivering case teaching and writing workshops to private, public sector, academic and corporate clients from around the globe.

Awards & Honors

  • Institute of Small Business and Entrepreneurship Annual Conference, Highly Commended Paper Award-2016
  • Cranfield School of Management ‘Researcher of the Year’ Faculty Award-2016
  • International Council for Small Business World Conference Best Paper Award-2015
  • ICSB/GIWE/IJGE/CWEL Best Paper Award on Women’s Entrepreneurship-2013
  • Emerald Literati Network Outstanding Reviewer Award-2013
  • Vice-Chancellor Student Experience Award (Highly Commended)-2013
  • NCEE European Entrepreneurship Educators Fellowship Award-2012


Larissa von Alberti-Alhtaybat Ph.D.

Director of Faculty, Associate Professor of Accounting

Function and Specialization

  • Managerial Accounting
  • Strategic Management Accounting and Performance Management
  • Corporate Reporting, Sustainability, and Integrated Reporting
  • Integrated Thinking and Reporting
  • Accounting and New Technologies
  • Accounting Education

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Dr. Larissa von Alberti-Alhtaybat holds an MSc degree (distinction) in Accounting & Finance and Ph.D. in Accounting from the University of Southampton, UK, which was undertaken with scholarships from the University of Southampton and the Economic and Social Science Research Council (ESRC), UK. Following her postgraduate education, she undertook a postdoctoral fellowship at the University of Southampton, which was also funded by the ESRC. Her focal point was strategic management accounting and performance management at Higher Education institutions, which she has continued to pursue both in research and administrative terms.

Select Professional Experience

2008 - 2012, German-Jordanian University in Amman, Jordan, a collaborative start-up institution between the German and Jordanian governments.

  • Was a founding faculty member in the School of Management & Logistics
  • The first head of accounting department
  • The first exchange officer at the School
  • In charge of the School’s network with German industry and universities
  • In charge of the students’ exchange year in Germany

In 2012, King Abdulaziz University, Jeddah,

  • Was a member of the AACSB and AMBA accreditation team at the Faculty of Economics and Administration

  • Accounting and performance
  • Other areas of accounting, such as financial reporting, new technologies, sustainability, and integrated reporting
  • She has been one of the first accounting faculty publishing in the field of financial accounting, big data and social media
  • She has also engaged in research on regional organizations, such as leaders in the logistics sector, and their commitment to sustainability and integrated reporting
  • Her research has been published in leading journals, such as Accounting, Auditing and Accountability Journal of Business Research
  • Her research and education practice has been governed by her commitment to practice-led and application-based education, which she has engaged in at undergraduate and postgraduate levels
  • This interest had led to international research

Aseel Al Ghamdi Ph.D.

Assistant Professor of Marketing

Function and Specialization

  • Principles of marketing
  • Brand strategy
  • International Marketing
  • Marketing Management
  • Integrated Marketing Communications

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Dr. Aseel Al Ghamdi is an assistant professor of marketing and sports marketing and management researcher at Prince Mohammad Bin Salman College of Business and Entrepreneurship – MBSC. He teaches various marketing courses including principles of marketing, brand strategy, international marketing, marketing management and integrated marketing communications for the EMBA and MiM programs as well as Executive Education.

He is also serving as an international research fellow at the International Institute of Sports Business and Leadership – IISBL at the University of Guelph, Canada. He conducts various sports marketing and management research projects for topics such as sports sponsorship, on-field performance, sports marketing revenue generation, sports resources and advantage, sports management and integrated marketing communications. He also served as the editor and program coordinator for the sports management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015 and presented his research at various global conferences such as Marketing Science and ASAC. Previously he was the Vice Dean of Academic Affairs and the Head of Advertising Management Department at Jeddah College of Advertising – JCA between 2015-2018 at the University of Business and Technology - UBT.


Dr. Al Ghamdi is an invited guest speaker at the Saudi Sports Hub-Saudi Tech Meet Up and serving as a judge for the Pioneer Marketing Award by Saudi Marketing Association. He also served as the editor and program coordinator for the sports management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015.

Research and Professional Interests

  • Marketing
  • Sports Marketing and Management
  • Sports Sponsorship and Activation
  • Sports Resource Allocation and Prioritization Advantages
  • Strategic Management
  • Strategic Marketing
  • Marketing Communications (Advertising, Sponsorship, Sales Promotion)

Achievements and Awards

Dr. Aseel Al Ghamdi was nominated for D.F. Forester Medal (Best Ph.D. Thesis) at the University of Guelph, Canada, in the 2016-2017 academic year and achieved a Paper of Merit Award from the Management Education Division at Administrative Sciences Association of Canada (ASAC) Conference in Summer 2015. He was also awarded various excellency awards from the Royal Embassy of Saudi Arabia in Canada between 2008-2016.