STARTS ON: -
DURATION: 7 weeks
(including orientation)
4 – 6 hours per week
DELIVERY: Online
COURSE FEES:6,500 SAR
Tax Not Included
In this world of downsizing, technological change, and uncertainty due to COVID-19, notions of traditional
careers and creating value have been challenged. Never, it seems, has been more important to critical
and generate opportunities through idea generation and implementation. Both the individuals and companies
depend upon creativity and innovation to design and develop products/services
and access markets to realize success.
‘From Idea to Market: Reimaging the Entrepreneurial Journey amid COVID-19’ has been designed and developed to
create an “Entrepreneurial Mindset” for professionals of all kinds to look for entrepreneurial ideas and
opportunities in these tumultuous times. The seven-week online program concentrates on processes and skills to
identify and create ideas and systematically assess these opportunities' feasibility amid COVID-19.
The focus is on experientially learning the tools and skills to effectively and efficiently bring these
opportunities to the market.
Classes Start Soon & Space is Limited
Register Your Interest &
Download Our Course Brochure
Our focus is the same as you:
Your growth and an immediate and long-lasting return on investment.
At MBSC’s Idea to Market you can expect the following:
Complete an intensive, practical, interactive program based on participant-centered pedagogy in 7 weeks online
Receive a Digital Certificate in Business Specialty in Idea to Market (Online) Program from Prince Mohammad bin Salman College of Business and Entrepreneurship
+
Note: After successful completion of the online program. Your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of MBSC Executive Education.
Learn from accomplished Professors who are a cut above the rest in their field, are based in Saudi Arabia and come from diverse international backgrounds
Enjoy the immense learning and networking benefits by becoming a part of the MBSC’s network of professionals
How to work in teams to creatively generate ideas and identify opportunities during the crisis.
The teams will then take this knowledge to the next level and discover how to determine
which ideas can become viable business opportunities even in times of economic downturn.
This unique opportunity allows you to gain real-world experience, develop approaches, guidelines,
and skills for becoming entrepreneurial leaders and managers and understand what it takes to go
from concept to business launch.
How entrepreneurs/new product managers must design an integrated marketing program. The aim is to
achieve economic and social sustainability transformed into a competitive advantage.Access to program content is flexible and available through multiple devices, allowing working professionals to easily manage schedules and learn remotely—anytime, anywhere. Participants enrolled in the program obtain access to learning materials with new content released weekly. Program sessions include a variety of teaching instruments, such as:
Video Lectures & live
interactive sessions
Peers learning
discussions
Reading materials:
case studies, articles
Quizzes, simulation,
interactive games
Surveys
Assignment &
homework
Program Director, Professor of Entrepreneurship
Dr. Muhammad Azam Roomi is a passionate entrepreneurship ‘activator’ and has successfully conceptualized, designed, and conducted executive and continuing programs in more than fifty countries worldwide. He served as the Director of the Executive MBA program and MSc Management and Entrepreneurship program at the Cranfield School of Management, UK. He also held a principal lectureship at the University of Bedfordshire, where he played a major role in developing the business school’s graduate program portfolio. He was also instrumental in setting up the research agenda for the Centre for Women’s Enterprise, with a focus on the growth and development of women-owned enterprises in the UK and other Asian and Islamic countries.
His teaching and research focus on entrepreneurial leadership, growth of entrepreneurial ventures, women’s entrepreneurship development especially in the context of Muslim countries, family business management, and Islamic entrepreneurship.
Director of Faculty, Associate Professor of Accounting
Dr. Larissa von Alberti-Alhtaybat holds an MSc degree (distinction) in Accounting & Finance and Ph.D. in Accounting from the University of Southampton, UK, which was undertaken with scholarships from the University of Southampton and the Economic and Social Science Research Council (ESRC), UK. Following her postgraduate education, she undertook a postdoctoral fellowship at the University of Southampton, which was also funded by the ESRC. Her focal point was strategic management accounting and performance management at Higher Education institutions, which she has continued to pursue both in research and administrative terms.
2008 - 2012, German-Jordanian University in Amman, Jordan, a collaborative start-up institution between the German and Jordanian governments.
In 2012, King Abdulaziz University, Jeddah,
Assistant Professor of Marketing
Dr. Aseel Al Ghamdi is an assistant professor of marketing and sports marketing and management researcher at Prince Mohammad Bin Salman College of Business and Entrepreneurship – MBSC. He teaches various marketing courses including principles of marketing, brand strategy, international marketing, marketing management and integrated marketing communications for the EMBA and MiM programs as well as Executive Education.
He is also serving as an international research fellow at the International Institute of Sports Business and Leadership – IISBL at the University of Guelph, Canada. He conducts various sports marketing and management research projects for topics such as sports sponsorship, on-field performance, sports marketing revenue generation, sports resources and advantage, sports management and integrated marketing communications. He also served as the editor and program coordinator for the sports management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015 and presented his research at various global conferences such as Marketing Science and ASAC. Previously he was the Vice Dean of Academic Affairs and the Head of Advertising Management Department at Jeddah College of Advertising – JCA between 2015-2018 at the University of Business and Technology - UBT.
Dr. Al Ghamdi is an invited guest speaker at the Saudi Sports Hub-Saudi Tech Meet Up and serving as a judge for the Pioneer Marketing Award by Saudi Marketing Association. He also served as the editor and program coordinator for the sports management division at the Administrative Sciences Association of Canada (ASAC) Conference between 2013-2015.
Dr. Aseel Al Ghamdi was nominated for D.F. Forester Medal (Best Ph.D. Thesis) at the University of Guelph, Canada, in the 2016-2017 academic year and achieved a Paper of Merit Award from the Management Education Division at Administrative Sciences Association of Canada (ASAC) Conference in Summer 2015. He was also awarded various excellency awards from the Royal Embassy of Saudi Arabia in Canada between 2008-2016.